15 years' experience in senior marketing roles

"i created [y-u] golf Because we don't have time to be complacent, defensive, unclear or inauthentic.
We'll get eaten alive by the competition."

About graham

[Y-U] Golf is led by Graham Allchurch, a brand strategy specialist with 15 years' experience in senior marketing roles both agency-side and in-house, working across B2C and B2B in every industry you can imagine.

But most recently in some of the biggest golf brands in the world.

Graham's career history

Graham went from a University of Manchester graduate to a board director of an established Manchester digital marketing agency in just 10 years.

Since then, he's gone on to lead marketing and brand operations at global golf companies with millions of fans and generating revenues of over £30m per year.

What I believe

How often do you step back and ask yourself 'why should a customer choose my golf business?'

[Y-U] exists to remind leaders of golf businesses every single day that, if they want to build a winning brand and get a return on their marketing investment, then they need to ask themselves this question regularly.

And they need to answer it honestly and critically. Because we don't have time any more to be complacent, defensive, unclear or inauthentic. We'll get eaten alive by the competition.

Over the past 15 years I've found there is nearly always something special, something unique, something compelling about every company we've ever worked with.

Something that would help them acquire and retain more customers.

Help them GROW.

But almost always that special something is locked away in the brains of the founders, deemed unimportant or is poorly communicated.

The bottom line: you're in the biggest, most competitive battle for business on an infinite marketplace - you can't afford for your messaging not to land and you certainly can't afford to waste your time pitching generic, run-of-the mill 'unique selling points' when you've got a real story to tell!

So... why you?

77% of consumers buy from brands who share the same values as them... so sell your soul!

There are endless statistics out there that highlight the impact of a strong brand on a company's bottom line.

But we believe the stat above is one of the most important for unlocking long-term growth and building a loyal customer base.

Mainly because lots of companies completely ignore it.

Legendary marketer Seth Godin says: "For most of us, from the first day we are able to remember until the last day we breathe, our actions are primarily driven by one question, “Do people like me do things like this?”

That's why we talk so much about the need to sell your soul, to offer potential customers a glimpse into the heart of the PEOPLE within the business and to understand what your company stands for.

Because then, and only then, will customers know whether your brand should be a part of their lives, their inner circles and the version of themselves they want to project to the outside world.