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BRAND MASTERMIND FOR CEOS AND FOUNDERS

CREATE A POWERFUL golf BRAND THAT DELIVERS CONSISTENT GROWTH

the brand transformation mastermind

The Brand Transformation Mastermind is a 12-month group coaching programme for golf business leaders who:

👉 Have seen their business's growth plateau and are looking for new ways to reignite consistent growth

👉 Feel their business's unique selling points could be better communicated in their marketing assets

👉 Want to identify their brand's winning personality to better connect with their target audience

👉 Want to add more points of differentiation in a crowded and competitive market

👉 Want to attract more potential customers

👉 Want to develop a compelling and eye-catching personal brand

AS A GROUP, WE'LL HELP YOU NAIL YOUR:

✅ Brand Purpose & Vision

✅ Brand Values

✅ Brand Positioning

✅ Brand Personality & Voice

✅ Brand Story

✅ Employer Brand

✅ Personal Brand

12-month mastermind

price: £6,000

WHAT'S INCLUDED:

Fortnightly group coaching calls

Monthly 1:1 coaching calls

Quarterly in-person group session

Weekly resources, tips and materials

Private WhatsApp group with me and the rest of the cohort for ongoing discussions

WHAT IS THE
brand transformation mastermind?

The Brand Transformation Mastermind is a uniquely powerful coaching programme designed for 10 business leaders seeking to revitalise their brand and overcome growth stagnation.

Led by an expert with 15 years of experience, the programme combines the collaborative power of group dynamics with personalised 1:1 coaching.

Participants gain new ideas, timely feedback, and expanded networks, benefiting from shared insights and accountability.

This supportive environment helps members make informed decisions, develop effective strategies, and achieve their business goals in a competitive market.

It's been a pleasure working with Graham.

He's smart, professional, and hard working. He knows a lot about marketing and branding,

and he's willing to go the extra mile to deliver an excellent result.

His suggestions were daring and against the grain, but very relevant and actionable at the same time.

Exactly what I needed to make my brand stand out.

ROBERTO PISATI, FOUNDER - THE BODY BUSINESS COACH

how it works

complete the online assessment
conduct welcome call with graham if accepted into the cohort
join the private whatsapp group
join the group online for fortnightly 1.5 hour group coaching sessions
join graham online for a 1:1 coaching session once a month
receive exclusive brand strategy tips and materials every week
meet up for an in-person group coaching session once a quarter
watch your brand transform into a consistent growth powerhouse

time investment requirements

avg. 4 hours per month

brand strategy: key statistics

81%

of consumers need to trust a brand before making a purchase

89%

of consumers remain loyal to brands that share their values

1.5x

more applicants for companies with a robust employer brand

60%

of consumers base their purchasing decisions on the values and actions of a company’s executives

about me

graham allchurch, Founder of [y-u] golf

For the past 15 years, I've ran marketing teams of different shapes and sizes - both in-house and agency-side.

In fact, before I started to work in golf, I was a board director at an established digital agency in Manchester, which meant I got to collaborate with every kind of company you can imagine - in just about every sector!

And then I joined Me And My Golf as Head of Marketing. Grateful to not only work for one of the most recognisable names in golf, but also to hopefully get some free coaching from Piers and Andy and get rid of my snap hook!

Together, we created some fantastic work and achieved record results in the process. And, ultimately, it was the privilege of my life to grow a worldwide community of golfers and help them play their best golf ever, or even pick up a golf club for the first time.

After two years, I was offered the opportunity to join Your Golf Travel as Head of Brand & Campaigns, helping to get more golfers booked on unforgettable golf trips shared with the people that mean the most to them.

Now, I'm committed to helping golf brands find discover and share what makes them truly special - their soul - in order to stand out and grow an exceptionally crowded marketplace.

Golf is growing, which is fantastic. But it means we need to work harder than ever to achieve prolonged success in this industry.