![[Y-U] Golf logo](https://static.wixstatic.com/media/e3231e_012dd4d95317426786a6b14e10b1a21c~mv2.png/v1/fill/w_138,h_138,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/y-u%20logo%20new.png)
15 years' experience in marketing leadership roles
brand strategy for golf businesses
Have your seen your golf brand's growth slow down? Are you looking for new ways to reignite consistent growth but don't know how?
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Is your marketing failing to deliver real commercial results?
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Do you feel your business's unique selling points could be better communicated in your marketing communications?
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Do you want to identify your brand's winning personality to better connect with your target market?
Do you want to add more points of differentiation in a crowded and competitive market?
Do you want to attract more potential customers?
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If you answered yes to any of these questions, it sounds like your brand strategy needs work.
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I believe brand strategy is the single most important element for defining marketing - and ultimately overall business - success.
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It's your business's personality, its essence. Its soul! It's how you do anything and everything.
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To use a golf analogy, it's your golf swing, mentality and course strategy all rolled into one. The true foundational structures of good golf and scoring well.
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So, we need to get your brand strategy right.
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And I'm here to help.
Having led marketing and brand operations at two of the most well-known golf brands in the world - Me And My Golf and Your Golf Travel - and with 15 years of experience, I'm uniquely positioned in the golf industry to help golf businesses like yours define and communicate what makes your brand truly special. Your secret sauce.
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So, if you're interested in working with me, get in touch and I'd love to chat about what we can do together.​​​​
"GRAHAM IS HIGHLY CREATIVE AND COMMERCIALLY MINDED, UNDERSTANDING WHAT RESONATES WITH SPECIFIC AUDIENCES AS WELL AS THE OBJECTIVES AND OTHER KEY STAKEHOLDERS.
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HE'S BUILT STRONG INTER-COMPANY RELATIONSHIPS AND IS EFFECTIVE COLLABORATING WITH C-SUITE EXECUTIVES AND EXTERNAL PARTNERS.
HE'S A GREAT ASSET FOR ANY CONSUMER-FOCUSED TEAM."
ROSS MARSHALL, CO-FOUNDER - YOUR GOLF TRAVEL
my golf brand strategy services
I can work with your golf business in a number of ways to help you develop, define and communicate a winning brand strategy:
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brand strategy group coaching: The Golf brand Transformation Mastermind
Join a cohort of likeminded golf business owners to transform your brand into a long-term growth driver.
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This peer-driven mastermind programme combines the collaborative power of group dynamics with personalised 1:1 coaching.
Together, over 12 months, I will coach you on the key elements of brand strategy so that you can implement them within your own business:
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Brand Purpose & Vision
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Brand Values
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Brand Positioning
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Brand Personality & Voice
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Brand Story
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Employer Brand
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Personal Brand
Find out more about my golf brand strategy group coaching programme.
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1:1 brand strategy coaching
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The same focus and outcomes as the above, but completely personalised for you and your own business.
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I'll work with you 1:1 to help you improve your brand strategy and work hand-in-hand with you to overcome any challenges you have along the way.
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brand strategy audit
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A complete review of your existing brand strategy with tailored recommendations on how to take your brand to the next level.
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full brand strategy delivery
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I'll do it all for you - you'll get a complete audit of your current brand strategy with recommendations on where to make improvements and changes.
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And then I'll go to work building you a new brand strategy pack that will include detailed information on your:
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Brand Purpose & Vision
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Brand Values
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Brand Positioning
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Brand Personality & Voice
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Brand Story
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why invest in your brand?
Businesses are battling for attention like never before. Yet, over the last 15 years I've consistently seen companies fail to differentiate themselves and struggle to meet their commercial goals as a result.
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A robust brand strategy is crucial to cutting through the noise and making a lasting impact.
By clearly communicating your unique values and strengths, you not only stand out but also build trust and loyalty among your customers.
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Brand strategy isn't just about logos or taglines; it's about crafting an authentic story that resonates with your audience. It’s about ensuring every interaction reflects your core values and aligns with your commercial objectives.
When done right, this not only drives revenue but also fosters deeper emotional connections with your customers.
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In a landscape where consumers are bombarded with choices, a strong, authentic brand is your competitive edge.
It tells your story, highlights what makes you special, and connects with people on a personal level.
Don’t just blend in – invest in your brand strategy and watch your business thrive.
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"Graham is a trusted ally.
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He always goes above and beyond and he understands how brands can maximise their potential in an ever-changing landscape.
He adds huge value to everyone he works with and i cannot recommend him enough."
Matt Niedzwiecki, director of brand partnerships
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about me
graham allchurch, Founder of [y-u] golf
For the past 15 years, I've ran marketing teams of different shapes and sizes - both in-house and agency-side.
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In fact, before I started to work in golf, I was a board director at an established digital agency in Manchester, which meant I got to collaborate with every kind of company you can imagine - in just about every sector!
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And then I joined Me And My Golf as Head of Marketing. Grateful to not only work for one of the most recognisable names in golf, but also to hopefully get some free coaching from Piers and Andy and get rid of my snap hook!
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Together, we created some fantastic work and achieved record results in the process. And, ultimately, it was the privilege of my life to grow a worldwide community of golfers and help them play their best golf ever, or even pick up a golf club for the first time.
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After two years, I was offered the opportunity to join Your Golf Travel as Head of Brand & Campaigns, helping to get more golfers booked on unforgettable golf trips shared with the people that mean the most to them.
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Now, I'm committed to helping golf brands find discover and share what makes them truly special - their soul - in order to stand out and grow an exceptionally crowded marketplace.
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Golf is growing, which is fantastic. But it means we need to work harder than ever to achieve prolonged success in this industry.
