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*client list now full* - join the waiting list
15 years' experience in marketing leadership roles
marketing operations
for golf businesses
Do you want to elevate your marketing team's performance but can't pinpoint the missing link?
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Are you struggling to integrate effective systems and processes within your golf brand's marketing operations?
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Does developing talent, managing stakeholders, and aligning your team culture feel like an uphill battle?
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Are you seeking to scale your business but unsure how to strategically plan for growth?
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I understand these challenges intimately.
With over 15 years of experience in marketing leadership roles, both in agency and in-house settings, and a history as a former board director at a leading digital agency, I offer the advice and solutions you need to overcome your most pressing challenges.
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If you want to gear your team up for greater long-term success without adding more to your already-stacked plate, get in touch today to find out how I can help you.​
"GRAHAM IS HIGHLY CREATIVE AND COMMERCIALLY MINDED, UNDERSTANDING WHAT RESONATES WITH SPECIFIC AUDIENCES AS WELL AS THE OBJECTIVES AND OTHER KEY STAKEHOLDERS.
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HE'S BUILT STRONG INTER-COMPANY RELATIONSHIPS AND IS EFFECTIVE COLLABORATING WITH C-SUITE EXECUTIVES AND EXTERNAL PARTNERS.
HE'S A GREAT ASSET FOR ANY CONSUMER-FOCUSED TEAM."
ROSS MARSHALL, CO-FOUNDER - YOUR GOLF TRAVEL
my marketing operations services
for golf businesses
My passion is empowering marketing teams in golf businesses to truly enjoy the work they're lucky enough to do without getting bogged down by the day-to-day operations of the department.
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The focus for you and your marketers should be on maximising creativity, building an unstoppable culture and generating marketing work that excites and smashes your goals.
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But there's so much that can get in the way. That's why we consult on any or all of the following:
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Leadership training: Transform your managers into visionary leaders who inspire and perform at the highest level.​
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People & performance management: Get help managing the many different personalities on your team and better understand how to bring the best out of them while meeting your team's overarching objectives.​
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Systems and processes: Create the efficient, optimised processes that you need in order to do become more profitable, while keeping your team members and stakeholders happy. ​
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Talent development: Set your team members on a path of personal development that benefits both them and the long-term health of your company. ​
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Culture development & team alignment: Get everyone on your team on board the same mission and ensure they work harmoniously with other key departments and stakeholders in the business.​
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Scaling & strategic planning: Plan the future of your marketing department and the steps required to drive the growth you need to go to the next level. ​
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Internal & external pitching: Hone your pitching skills to win over both your team and stakeholders.​
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Service and product development: Continue to develop your suite of services and products that will drive growth for your team.
why work with me?
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15 years' experience in marketing leadership roles​
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Agency and in-house experience​
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Board director experience at a leading Manchester digital agency
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Experience transforming systems and processes in marketing settings​
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Experience managing large and small teams with multiple direct reports​
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As Director of Digital Marketing, increased team productivity by 50% and department recurring revenues by 23%
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"Graham is a trusted ally.
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He always goes above and beyond and he understands how brands can maximise their potential in an ever-changing landscape.
He adds huge value to everyone he works with and i cannot recommend him enough."
Matt Niedzwiecki, director of brand partnerships
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about me
graham allchurch, Founder of [y-u] golf
For the past 15 years, I've ran marketing teams of different shapes and sizes - both in-house and agency-side.
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In fact, before I started to work in golf, I was a board director at an established digital agency in Manchester, which meant I got to collaborate with every kind of company you can imagine - in just about every sector!
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And then I joined Me And My Golf as Head of Marketing. Grateful to not only work for one of the most recognisable names in golf, but also to hopefully get some free coaching from Piers and Andy and get rid of my snap hook!
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Together, we created some fantastic work and achieved record results in the process. And, ultimately, it was the privilege of my life to grow a worldwide community of golfers and help them play their best golf ever, or even pick up a golf club for the first time.
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After two years, I was offered the opportunity to join Your Golf Travel as Head of Brand & Campaigns, helping to get more golfers booked on unforgettable golf trips shared with the people that mean the most to them.
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Now, I'm committed to helping golf brands find discover and share what makes them truly special - their soul - in order to stand out and grow an exceptionally crowded marketplace.
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Golf is growing, which is fantastic. But it means we need to work harder than ever to achieve prolonged success in this industry.
