If you find yourself working in a less-than-optimal conditions for a marketer (most marketers!), what can YOU do that's within your control

Legendary marketer Seth Godin has written what is, for me, one of the most powerful summaries of the main core driver of consumer behaviour

Make the customer the hero of your brand's story, not your company. Your company should be the guide - the loyal sidekick - to the...

If you want to create a brand that the best talent wants to work for and your target market want to buy from, build brand virtues.