The Key to Understanding How to Influence People

Business owners, marketers, sales professionals - we all want to better understand how people make choices and how we can effectively influence them. 

Legendary marketer Seth Godin has written what is, for me, one of the most powerful summaries of the main core driver of consumer behaviour for EVERYONE. And it's something I refer back to almost every day in my marketing work. 

"People like us do things like this...

There is no more powerful tribal marketing connection than this.

More than features, more than benefits, we are driven to become a member in good standing of the tribe. We want to be respected by those we aspire to connect with, we want to know what we ought to do to be part of that circle.

Not the norms of mass, but the norms of our chosen tribe."

So, if you want to understand your audience's behaviour and decision making processes, and, ultimately, do more effective marketing, remember - people like us do things like this.