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The Biggest Mistake in Brand Messaging You Can Fix Right Now
Graham Allchurch- Mar 4, 2024
- 1 min read
Make the customer the hero of your brand's story, not your company.
Your company should be the guide - the loyal sidekick - to the protagonist as they overcome their challenges and achieve their ambitions.
Look at the copy on your website.
Who is the hero of your story?
Is it you, or your target customer?
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